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Eyewear Website: Boom Optical
Eyewear Website: Boom Optical
Project Duration: April-May 2022
A website, branding, and product redesign for a local optical eyewear store on Queen St West, Toronto
Boom Optical Full Case study.pdfThe Problem
The Problem
The website has very outdated UI that needs organizational structure for the optical’s website
My Responsibilities
My Responsibilities
My responsibilities included user research, product strategy, aligning stakeholders on product goals, user Interface design, information architecture, wireframing, prototyping, and user testing
Platform
Platform
Google Sites (Responsive Website)
Tools
Tools
Figma
The End User's Goals
The End User's Goals
Redesign the user interface to a responsive website for the users to:
Redesign the user interface to a responsive website for the users to:
Easily find eyewear information
Increase brand identity, store exposure and clientele
Book appointments easily for instore appointments to purchase eyewear
Improve the Visual Design
Improve the Visual Design
The old website was cluttered and hard to read
The old website was cluttered and hard to read
Call to Action
Call to Action
Available on the top banner and on every page
Simple Call to Action allows All users to just have one simple method of booking appointments
Social media Icons
Social media Icons
Clickable icons with direct links to the proper page, whereas the old website is not clickable
Mobile Guide for New Dog Owners
Mobile Guide for New Dog Owners
A mobile app is created for new dog owners to have a smooth learning process from beginning to end for caring for their dog view
Art Enthusiast Journey to Creativity
Art Enthusiast Journey to Creativity
A responsive website was created to help art enthusiasts to continue working on their art skills and to prevent art enthusiasts from giving up on their art learning.
Page updated
Google Sites
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